I’m a self-taught product designer based in London driven by the heart of a creative but grounded by the mind of an engineer. Turning complex processes into simple, meaningful and engaging experiences is what I do. My hybrid background in product thinking, UX design and visual allows me to create memorable experiences through functional and beautiful interfaces.
For the past 11 years, I've worked with a large variety of clients from all around the world and have been involved in different projects from small apps to corporate level, from idea validation to prototype through to launch.
My job is to bring products to life. Merge client and strategic requirements and transform them into user centred experiences. I get to influence what products are, become and the way they are built.
I believe that empathy and collaboration are key to creating great products & experiences and trust that a good process will always lead to good outcomes.
My background in computer engineering gives me the ability to understand the impact of my design decisions and gives me a wide perspective over the whole lifecycle of a project.
Core Strengths: Design Thinking, User Experience Design, UX Research, Interaction Design, IA, Wireframeing, Prototyping, User Interface Design, Responsive, Usability, User-Centred Design, Design Sprint
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" Push the extra mile to turn good into great"