The first step in the creation process was to provide a series of assumptions and personal thoughts which were the base of the functionalities, target users definition and market where the application will be available.
Some scenarios which now provide pain points in shopping experience
“When it comes to food, I’m undecided most of the time. I can afford going to buy decent products but sometimes I’m a bit busy. But when I go in the store, due to the large amount of products I see, I can’t decide what to buy. I go for the middle option if it's decent in many cases. I look at the contents and origins but I don't spend that much time on the label. Trying to understand all that nonsense just isn't worth it so I just go to a more expensive product since that might be better.“What kind of food do I usually buy? Do I have a shopping list? Cooking?
“I don't know what I'm going to buy most times as I don't really plan my meals that much.“How a food shopping app would help me?
“For me, it would be useful to be able to scan a product I see somewhere and be able to decide quickly on it. It would be useful to compare different products so that I can have a better idea on how they compare. Suggestions would be useful too"“
“At the moment I’m freaked out about what I eat. Before thinking of getting pregnant I did not care that much about this stuff but after that my priorities switched. I just don’t want to get something in my body that will affect my baby. I’m reading a lot of stuff online but it’s hard to keep track of all the allergens and poisons and whatnot.“What kind of food do I usually buy? Do I have a shopping list? Cooking?
“We shop twice a month maybe more and I cook daily. I have a shopping list but just like big categories like: pasta, detergent, fruit...stuff like that”."How a food shopping app would help me?
“My life would defensively be easier right now if I had a way to keep track of all the stuff concerning the baby. Take a quick look at the product and see if it’s ok for the pregnancy."
“I pay a lot of attention to what I eat. I’m concerned about my health and of course my figure. I eat a loot of food that helps me stay in shape. I don’t follow a strict diet but I keep track of my calories. I exercise 3, 4 times a week and need to eat a lot of stuff to help me with my training. I’m not going pro but I need to be able to stay awake at work the next day.”What kind of food do I usually buy? Do I have a shopping list? Cooking?
“I buy a lot of fruits and vegetables. I try to eat less meat but I need the protein. I drop by the store almost daily. It’s in my way from work. I go on a Sunday an buy for the week...at least the main stuff. I cook sometimes.”How a food shopping app would help me?
“I would like to have an app to help me with my post workout meals. To keep track of what I need weekly and help me be on top of my nutrition."
“I’m pretty active so I need to watch my diet. I try to gain mass but it’s hard for me to do that. I’m eating a lot of foods I read about online but none of them seem to work for me. I try to eat as much of the fresh stuff as possible. I avoid frozen and rather go for the stake rather than more complicated stuff.”What kind of food do I usually buy? Do I have a shopping list? Cooking?
“I buy a lot of meat. I have vegetables as a side but I normally have meat. I do shakes and try to eat fruits but I don’t do it as much as I would like to. I go to the store when I run out of stuff and normally buy from the top of my head.”How a food shopping app would help me?
“Just tell me what to buy based on my workout. Kinda like a butler or something. It would be important to be able to cook what I like and when I like it but still be able to have a complete diet somehow."
I started to sketch some simple flows and wireframes.
I designed the UI to be very clean, uncluttered and linear so that information would literally fall into place.